Pricing & ROI Calculator
Cost per lead is a footnote — what matters is your cost per signed case. Here's the range in your market.
These ranges are estimates for a catch-all MVA campaign (all motor-vehicle-accident types). Our leads skew slightly higher-value because we also target the higher-value case types — truck, rideshare (Uber/Lyft), pedestrian, hit-and-run, and drunk-driver crashes. If you want a single specific lead type, pricing changes. Case values and sign rates vary by firm, market, and intake speed — your actual cost per case depends on how fast and how well your team works the leads. Final pricing is confirmed during scoping.
How our pricing works
We price on a straightforward pay-per-lead basis. There is no monthly retainer, no setup fee, and no annual contract — you pay for the exclusive leads you receive, month to month.
Because we generate every lead ourselves, the cost of a lead tracks the real cost of generating it in your market. A lead in a saturated, high-CPC state costs more than one in a healthier market — so your per-lead price depends on your state, your accident types, and your volume.
- Per exclusive lead — you are the only firm that receives it, so you are not splitting it with three competitors.
- No monthly retainer — you are not paying a flat fee whether leads perform or not.
- 3-month test batch, month-to-month — 50 exclusive leads a month, cancel anytime within the 3 months; scale up, pause, or walk based on your own numbers.
- Priced by state + volume — the more you can absorb in a workable market, the better the per-lead economics.
The offer, in one line
Exclusive, screened motor-vehicle-accident leads — a recent accident, a real injury, and clear fault — delivered to one firm only, in your CRM in under 10 seconds, in a market where the economics actually work. We don't aggregate leads or resell a shared pool — we generate every lead ourselves as an operator. We run consent-based, compliant campaigns in every state we serve. Start with a 3-month test batch of 50 exclusive leads a month — month-to-month, cancel anytime within the 3 months — with any off-criteria lead replaced. We only take firms with a real 24/7 intake team, because that is the half of the equation most vendors ignore. See how that compares to shared and aged leads and the wider MVA lead market.
Why a 3-month test batch, not one
Most lead vendors just sell you a one-off batch with no commitment — but also no optimization; you get whatever their funnel happened to catch that week. The three months are the point, not just a longer trial: over the batch we use your feedback on exactly what signs for you — the case types, the situations, the clients you want most — to tune the campaigns and let the targeting learn. A single batch is a snapshot; three months lets the leads get better-fit to your firm as we optimize toward the cases you actually close. And it stays a real month-to-month agreement you can cancel anytime — a deliberate optimization window, not a lock-in.
What determines your cost per lead
Three things set your price, and we are transparent about all of them during pilot scoping:
- Your state / market — generation cost varies widely by state (see our coverage by state). We avoid the most overpriced markets where the math doesn't hold up.
- Accident type — a truck or motorcycle case profile differs from a standard car accident lead.
- Volume — the more exclusive volume your intake can work, the better the per-lead rate.
Cost per lead vs. cost per case
The number that actually matters is not cost per lead — it is cost per signed case. An exclusive lead costs more up front than a shared list, but it converts far better because you are the only firm calling, and you are calling in seconds, not minutes.
We build a real cost-per-lead and cost-per-case picture with you during pilot scoping, using benchmarks for your specific state. For how the market prices leads overall, see our guide on how much personal injury leads cost.
Per-state performance benchmarks
Cost per lead and typical conversion economics vary by state. Rather than publish generic numbers that won't match your market, we share the real per-state benchmarks that apply to your firm during pilot scoping — so you can model cost per case before you commit a dollar.
Ready for exclusive MVA leads, delivered to your CRM in under 10 seconds?
See If You QualifyFrequently Asked Questions
Is there a monthly retainer or contract?
No. Pricing is pay-per-exclusive-lead, month-to-month, with no retainer, setup fee, or long-term contract. You scale, pause, or walk based on your own numbers.
How is my per-lead price set?
By your state, your accident types, and your volume — because generation cost varies by market. We share exact pricing during pilot scoping.
Do you publish a fixed price?
No single number fits every market. A lead in a saturated, high-cost state costs more than one in a healthier market, so we quote pricing per state and volume.
What's the minimum to start?
A 3-month test batch of 50 exclusive leads a month — month-to-month, cancel anytime within the 3 months — so you can validate the leads on your own numbers before scaling.
What if a lead doesn't meet the criteria?
Any lead that doesn't meet the agreed criteria (recent accident, injured, not at fault) is replaced. You only pay for leads that fit.