Motor vehicle accidents in Michigan
Metro Detroit dominates Michigan's crash map, with I-75, I-94, I-96, and the M-10 (Lodge) and M-39 (Southfield) freeways funneling heavy commuter and freight traffic through Wayne, Oakland, and Macomb counties. Grand Rapids, Lansing, and the I-94 run to Kalamazoo add substantial volume of their own.
Michigan's freeze-thaw winters, pothole-scarred pavement, and dense auto-industry commuting keep injury-crash counts high — and the state's heavy truck traffic along the I-75 and I-94 freight corridors feeds a steady stream of serious collisions.
Michigan injury law that shapes these cases
Michigan runs one of the most complex no-fault systems in the country, and the details drive how a case is qualified and valued.
- Statute of limitations: three years from the date of the accident for personal-injury claims. Note a separate one-year-back rule limits how far back PIP benefits can be recovered, so delay costs money even inside the three-year window.
- Fault system: Michigan is a no-fault (PIP) state. Claimants first draw PIP benefits from their own policy. To sue the at-fault driver for pain and suffering, the claimant must meet the "serious impairment of body function," permanent disfigurement, or death threshold — so injury severity is central.
- Negligence rule: Michigan applies modified comparative negligence — a claimant more than 50% at fault is barred from recovering non-economic (pain-and-suffering) damages, and any award is reduced by their percentage of fault.
- Minimum auto liability: 50/100/10 — $50,000 bodily injury per person, $100,000 per accident, and $10,000 property damage. Michigan's default policy is actually higher at 250/500/10 unless the driver signs a waiver, and PIP coverage is mandatory (with selectable coverage levels since the 2019 reforms).
How we screen Michigan leads
We generate leads through our own paid campaigns, not a resold aggregator pool. Each Michigan claimant is filtered on a recent crash within the three-year window, a reported injury, and a statement that they were not the at-fault driver. Because Michigan's serious-impairment threshold gates access to a third-party claim, the "real injury" screen is especially meaningful — it steers toward cases that can actually clear the no-fault bar.
Every qualified lead is delivered to a single firm exclusively — never shared, resold, or recycled.
Michigan advertising & lead-gen compliance
The way a lead is produced has become part of the buyer's risk, not just the vendor's. Federally, the TCPA requires prior express written consent before a marketing call or text can go to a consumer. The FCC's one-to-one consent rule was struck down by the Eleventh Circuit in January 2025 and is no longer in force, but legitimate prior express consent is still required, and under the FCC's April 2025 revocation rules a consumer's opt-out must be honored without delay.
Michigan does not maintain a separate mini-TCPA, so a Michigan campaign runs on that federal baseline together with the Michigan Bar's Rules of Professional Conduct on lawyer advertising, which prohibit false or misleading legal advertising and govern how accident victims may be solicited. Put simply, a compliant Michigan lead is one the claimant opted into through advertising — not a cold contact repackaged as a lead.
Kurios runs consent-based, advertising-driven campaigns, with disclosures on our landing pages, no guarantees about how a case will turn out, prompt opt-out handling, and one firm per lead. When a lead source ignores those rules, the exposure can land on the firm that bought it — so we keep that liability with us and deliver leads you can work without adopting someone else's compliance gaps. For the authoritative rules behind all of this, see the State Bar of Michigan’s attorney-advertising rules and the FCC’s TCPA rules on telemarketing and robocalls.
Why Michigan personal injury firms work with Kurios
Michigan firms judge us on cost per signed case, not the price tag on a lead — and in a no-fault system where a claim has to clear the serious-impairment threshold to reach a third-party recovery, injury-screening quality is what turns a lead into a case. Exclusive, injury-screened, not-at-fault claimants pushed to your CRM in under 10 seconds convert at a rate a shared, aged list can't touch, which is what holds CAC in a workable range. One firm per lead means your Detroit, Grand Rapids, or Lansing intake team is the only call the claimant is expecting, not one of five. No washed lists, no wrong numbers, no budget wasted on junk. Start with a 3-month test batch of 50 exclusive leads a month — month-to-month, cancel anytime within the 3 months, no retainer — so you can prove cost per signed case on your own numbers. See the full MVA lead program or how the exclusive car accident model works.
Ready for exclusive MVA leads, delivered to your CRM in under 10 seconds?
See If You QualifyFrequently Asked Questions
What's the statute of limitations for a car accident claim in Michigan?
Three years from the date of the accident for personal-injury claims. A separate one-year-back rule limits how far back PIP benefits can be recovered.
Is Michigan a no-fault state?
Yes. Michigan is a no-fault (PIP) state. Claimants draw PIP first and must meet the serious-impairment, permanent-disfigurement, or death threshold to sue the at-fault driver for pain and suffering.
How does comparative fault work in Michigan?
Michigan uses modified comparative negligence: a claimant more than 50% at fault cannot recover pain-and-suffering damages, and any award is reduced by their percentage of fault.
Does the TCPA apply to Michigan lead generation?
Yes. The federal TCPA requires prior express written consent before marketing calls or texts, and opt-outs must be honored promptly under the FCC's April 2025 revocation rules. The FCC's one-to-one consent rule was vacated in January 2025 and is not enforceable, but valid consent is still required. Kurios captures documented, consent-based leads and honors revocations.
Does Michigan have its own telemarketing or lead-gen law?
Michigan has no standalone mini-TCPA. Lead generation follows the federal TCPA baseline plus the Michigan Bar's advertising rules, which prohibit misleading legal advertising and regulate solicitation of accident victims. Since a non-compliant source can expose the buying firm, Kurios generates leads through disclosed, consent-based advertising with no outcome guarantees.
Are your Michigan leads exclusive?
Yes. Every Michigan lead is delivered to one firm only — never shared, resold, or recycled.
How fast do Michigan leads reach my CRM?
In under 10 seconds. We push each lead directly into your CRM in real time so your intake team can call immediately.